A 12-month audit of the "star pimple patch" conversation: why most viral posts don't name Starface, and how brands win attribution in a dupe-flooded market.

How T3 Micro wins on TikTok. Syncly analyzed 1,161 posts to surface the creators, hooks, and gifting strategy that maximize view performance.

How Oura Ring wins on TikTok. Syncly analyzed 2,511 posts to surface the screen-recording hooks, ring-on-hand formats, and creator strategy that drive reach.

How Centellian24 reached the top 1% of TikTok Shop sales. Syncly reveals the parallel “killer content” testing and format-based creator seeding behind the K-beauty win.

How Dr.Melaxin reached the top 1% of TikTok Shop sales. Syncly breaks down the appeal-×-format content mix and creator seeding that turned views into revenue.

How Dr.Althea reached the top 1% of TikTok Shop sales. Syncly maps the four-phase content evolution that built the vegan derma brand's killer content.

The multivitamin market has never been more competitive. With endless options from tablets to gummies, consumers now expect more than just a solid nutritional profile.

On TikTok, BFCM is no longer just a sale. It is a participatory cultural event where users actively perform and share their shopping journey.

This report explores what today’s haircare consumers really want from damage-repair shampoos and how the category is evolving under the weight of science, marketing, and social media.

Functional beverages are doing more than ever. Dive into this report to see what’s working (and what’s not) for top functional beverage brands. Then, uncover opportunities to set your products up for success.

This report explores what today's lash-obsessed consumers actually want and where even top selling mascaras are still missing the mark.

What thousands of Amazon reviews reveal about what customers really want

This report demonstrates how advanced review analytics can drive deeper understanding of consumer sentiment and product performance efficiently and at scale.

Your guide to evaluating SaaS solutions that drive customer retention, team collaboration, and business growth.

To guide teams through the journey of sentiment analysis, the Syncly team published a whitepaper distilling the survey takeaways from over 400 CX leaders.